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Strathearn Hill Estate
Reports.
How marketing turns into sales, and where it stalls.
All time
Enquiries
23
In the period
Enquiry to sold
13%
3 of 23 sold
Site visit to sold
25%
12 reached a site visit
First response
3 h
Median, after the lead came in
Quiet 4 days or more
2
Open leads, right now
Stands sold
3 of 64
3 sales closed in the period
Conversion funnelLeads that came in during the period
- New enquiry23100%
- Attempted contact1983%
- Contacted1670%
- Viewing / site viewing1252%
- Information required1043%
- Follow up939%
- Finance / pre-approval835%
- Offer / reservation626%
- Offer to purchase313%
- Sale confirmed313%
Lost reasonsClosed as lost in the period
- Budget150%
- No response150%
By source
- Google ads1
- Website form1
By agent
- Jaco Visser1
- Lindi Mokoena1
| Source | Leads | Site visits | Sold | Sold rate |
|---|---|---|---|---|
| Facebook ads | 3 | 2 | 1 | 33% |
| Google ads | 3 | 2 | 0 | 0% |
| Website form | 3 | 0 | 0 | 0% |
| Instagram ads | 2 | 0 | 0 | 0% |
| Property portal | 2 | 1 | 0 | 0% |
| Estate agent | 2 | 2 | 1 | 50% |
| Owner referral | 2 | 2 | 1 | 50% |
| Open day or show house | 2 | 1 | 0 | 0% |
| Email enquiry | 1 | 0 | 0 | 0% |
| Strathearn direct | 1 | 1 | 0 | 0% |
| Walk-in or signage | 1 | 1 | 0 | 0% |
| 1 | 0 | 0 | 0% |
Agent performanceFollow-ups due in the period
| Agent | Open leads | New leads | Site visits | Sold | First response | Follow-ups on time | Average delay | Days in stage |
|---|---|---|---|---|---|---|---|---|
| Sam Botha | 4 | 6 | 6 | 2 | 3 h | 50% of 2 | 6 h | 4.7 |
| Lindi Mokoena | 5 | 7 | 3 | 1 | 3 h | 100% of 4 | None | 4.7 |
| Jaco Visser | 6 | 7 | 3 | 0 | 3 h | 50% of 2 | 20 h | 4.1 |
Time in stageAverage before moving on, in the period
- New enquiry4 days avg
- Attempted contact4 days avg
- Contacted5 days avg
- Viewing / site viewing4 days avg
- Information required5 days avg
- Follow up5 days avg
- Finance / pre-approval6 days avg
- Offer / reservationNo moves
- Offer to purchase6 days avg
Stuck longestOpen leads, time in their current stage
- Bongani NdlovuOffer / reservation | Jaco7 days
- Kobus le RouxOffer / reservation | Sam7 days
- Thabo MokoenaAttempted contact | Lindi6 days
- Annelie du ToitOffer / reservation | Sam5 days
- Lerato and Sipho KhumaloFollow up | Lindi5 days
- Ruan VenterFinance / pre-approval | Sam4 days
- Amanda PieterseAttempted contact | Jaco4 days
- Johan KrugerViewing / site viewing | Jaco4 days
Monthly trendThe last twelve months
Open house conversionEvents in the period
| Event | Guests | New | Returning | Assigned in 24 h | Site visits | Offers | Sold |
|---|---|---|---|---|---|---|---|
| Summer show day20 Sep 2026 | 0 | 0 | 0 | 0% | 0 | 0 | 0 |
| Spring open day7 Sep 2026 | 5 | 3 | 2 | 80% | 2 | 0 | 0 |
Stand registerRight now
Full-title stands
43 available | 2 reserved | 2 sold of 47
R2m sold, R59.2m remaining
Home and stand
15 available | 1 reserved | 1 sold of 17
R5.26m sold, R90.7m remaining
| Erf | Status | Buyer | Agent | Date | Price |
|---|---|---|---|---|---|
| 37031 | Sold | Hennie Swart | Sam Botha | 8 Sep 2026 | R 1 000 000 |
| 37074 | House 1a | Sold | Francois and Liesl Marais | Sam Botha | 26 Aug 2026 | R 5 265 000 |
| 37052 | Sold | Marietjie Coetzee | Lindi Mokoena | 5 Aug 2026 | R 1 000 000 |
| 37043 | Reserved | Annelie du Toit | Sam Botha | R 2 000 000 | |
| 37050 | Reserved | Kobus le Roux | Sam Botha | R 1 200 000 | |
| 37081 | House 1b | Reserved | Bongani Ndlovu | Jaco Visser | R 5 415 000 |
Scheduled reports By email
Weekly pipeline summary
Mondays at 07:00. Funnel, new leads, outstanding follow-ups and stands sold, to owners and managers.
Not sent yet
Monthly owner report
The 1st of each month. A branded PDF with sources, agents, the stand register and the trend, to the owners.
Not sent yet
Post-event report
Two days after each open house. Attendance and what it turned into, to owners, managers and the host.
Not sent yet